There are a ton of issues that both advertisers and publishers have to deal with on a regular basis with regards to ads such as the effectiveness of the ad campaigns, the efficiency with which they draw in traffic and click, and how they can convert those numbers into profit. This platform basically addresses all of that and more with the services that it has to offer, which are efficient and functional.
You will be able to track the conversions of the clicks that you are getting with ease, so you know which of your ads are working for you and which are not even worthy of your time. You can also make use of the real-time statistics that you will be getting, which are only to be expected from a resource like this. With so many data sources that you can take a look at, you are in control.